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The story so far. Key moments in our ongoing mission to redefine business automation.

Feb 2023

Artifact is founded in California

May 2023

First prototype launched to early testers

Nov 2023

Secured funding to fuel growth

Feb 2024

First major integration released for users

April 2024

Expanded team to scale development

Sept 2024

Hit 1,000 businesses using Artifact

Jan 2025

Launched Artifact for enterprise

Future

More goodness

Leadership Team

Dana Horowitz

Chief Executive Officer

Dana brings deep expertise in scaling operations, ensuring Artifact grows efficiently while staying customer-focused.

Harvey Coplestone

Founder

Caleb Piero

Chief Operating Officer

Caleb’s strategic vision and passion for automation make him the driving force behind Artifact’s innovation and growth.

Jordan Lee

Chief Technology Officer

Jordan’s expertise in software architecture ensures Artifact remains fast, reliable, and built for scale.

Product Team

Yuki Tanaka

Head of Data Science

Yuki leads data-driven innovations, transforming ordinary insights into smarter, more reliable AI solutions.

Ethan Wallace

VP of Operations

Ethan focuses on optimizing internal processes at Artifact, ensuring seamless execution and operational efficiency.

Rachel Torres

Head of Growth

Driving demand generation at Artifact, Rachel crafts data-driven campaigns that accelerate company expansion.

Dave Lee

Head of Partnerships

David builds lasting, strategic alliances that enhance integrations, distribution, and market reach for Artifact.

News & Insight

Read the latest product updates, company news and industry insight.

Insight

November 23, 2025

Automation Debt: The MSP Problem No One Talks About

Harvey Coplestone

Grow quicker.

Build better.

Ideate faster.

Work smarter.

Grow quicker.

Build better.

Ideate faster.

Work smarter.

The next generation of business intelligence