Is Your MSP Really as Automated as You Think?

The Hidden Cost of Half-Automation

Manual and semi-automated processes consume hours you don’t even realize you’re losing. Onboarding a new user might take a technician 20 minutes when it could take two. Offboarding an employee might stretch for an hour when it should be completed instantly. Because these workflows are "good enough," they rarely get a second look.

The problem is that every inconsistent process creates drag. Every time a new technician joins, they bring their own way of doing things, deviating from the standard. Each time you onboard a new client, you partially reinvent the wheel. Before you know it, you’ve built a business that runs on specific people, not repeatable processes. This approach is not only risky but also completely fixable.

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What the Benchmark Measures

We created the MSP Automation Benchmark to help you see exactly where your automation stands—and where you’re leaving time and money on the table. It’s a free, 2-minute diagnostic that scores your MSP across four key areas:

1. ⚙️ Automation Depth: How much of your workflow actually runs hands-free, without manual intervention?
2. 🧩 Standardization: Are your engineers following the exact same process for the same task every single time?
3. 📘 Visibility & Documentation: Can you easily see what your automations are doing and track their outcomes?
4. 🚀 Scalability & Flexibility: Can your automated processes adapt and scale across different clients without custom work?

Once you complete the diagnostic, you’ll receive a personalized report showing your score in each area, along with actionable recommendations to help you improve.

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Why It Matters

True automation is about more than just efficiency. It’s the foundation for consistency, reliability, and scalability—three pillars of a mature MSP.

• Consistency ensures clients get the same high-quality experience every time.
• Reliability means your team can trust the system instead of relying on memory.
• Scalability allows you to grow your client base without proportionally increasing your headcount.

When these three elements work together, your team can stop firefighting and start focusing on high-value work. You begin running a predictable, more profitable MSP.

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How Most MSPs Stack Up

When we ran this benchmark with a test group of MSPs, the average score came in at 58 out of 100. Most participants believed they were far more automated than they actually were.

That’s precisely why this tool exists. It’s not a vanity quiz—it’s a mirror. It provides an honest look at your operational maturity, helping you spot the small cracks in your processes before they turn into major problems.

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See Your Automation Score

Ready to get a clear picture of your MSP's automation? Take the free benchmark now and receive your personalized MSP Automation Report.

👉 https://everholdhq.com/resources/automation-benchmark

In less than two minutes, you’ll discover:

• How your MSP compares to others at a similar stage.
• The areas where your automation is already strong.
• The single most important area to fix first to free up your team’s time.

It’s completely free and gives you the clarity needed to build a more scalable and resilient MSP.